Cookie Policy
Achharishta.com Matrimony
Introduction
This Cookie Policy has been created to clearly explain that we believe in transparency regarding the use of your information. Through this policy, Achharishta.com explains how and when cookies and similar technologies are used on its website, mobile site, and mobile application (collectively referred to as the “Services”).
This Cookie Policy applies to all services and products provided by Achharishta.com where this policy is referenced or incorporated by reference.
Does Achharishta.com use cookies
Yes. When you use the Achharishta.com website, mobile site, or mobile application, we use cookies, tags, and other similar technologies. Cookies are used to ensure that users receive the best possible experience and that their accounts remain secure.
By continuing to use the Platform, you agree to the use of cookies and similar technologies for the purposes described in this policy. If you do not wish to receive cookies or web beacons, you should discontinue using the Platform or modify your browser and third-party cookie settings accordingly.
What is a cookie
A cookie is a small text file that is stored in your browser by a website that you visit. The cookie is then sent back to the website with every subsequent request. Cookie files help the website or third parties recognize you and make your next visit easier and more useful.
In simple terms, a cookie acts as an identification mechanism for Achharishta.com servers, enabling us to provide better, more efficient, and personalized services. In addition, web beacons, tags, and scripts may be used on the website or in emails to determine whether an email has been opened or acted upon. These technologies help generate analytical reports at both individual and aggregated levels.
Cookies may be persistent or session-based. Persistent cookies remain in your browser and help recognize you without requiring you to log in again, while session cookies remain active only for the duration of your browsing session.
Purpose of using cookies
When you visit our website, we may store certain cookies in your browser, known as first-party cookies. These cookies are necessary to maintain session information as you navigate between different pages of the website.
Cookies are used to understand user preferences, enhance user experience, analyze usage patterns, collect navigation-related statistics, and display relevant advertisements both on and off the Platform. If cookies are disabled, you may still access the website, but certain features or sections may be limited.
Categories of cookies used on Achharishta.com
Essential Cookies
These cookies are necessary for the basic functioning of the Platform. Without them, login functionality, session continuity, and remembering user preferences would not be possible.
Analytics Cookies
These cookies help us understand how users interact with the website, which pages are viewed most frequently, and where improvements are required. They assist in performance reporting and enhancing the overall user experience.
Functionality or Preference Cookies
These cookies remember your choices such as language, region, username, and other preferences so that you do not need to reconfigure settings during subsequent visits.
Targeting or Advertising Cookies
These cookies may be set by Achharishta.com or third-party advertising networks to display advertisements relevant to your interests and to measure advertising performance.
When cookies are placed
Cookies may be placed whenever a browser accesses our website, mobile site, or mobile application. These cookies help us understand which pages users find useful and how they interact with the Platform.
Achharishta.com may also use its own analytical cookies, separate from Google Analytics, to generate reports on activities occurring on the website or application.
Use of cookies for online analytics
We may use web analytics services such as Google Analytics to analyze how users interact with the Platform and to identify referral sources. Information collected through these technologies may be shared with relevant service providers, who use it to evaluate and improve the Platform. This data is generally anonymized.
Use of cookies for advertising purposes
Cookies, pixels, and tags are used to display relevant advertisements, measure ad performance, and improve services. We may work with advertising partners such as Google Display Network, Facebook, and others to display Achharishta.com advertisements on third-party websites.
These cookies help determine whether a user has viewed or interacted with an advertisement. The information collected is anonymized and non-identifiable and is used to optimize advertising campaigns.
Third-party cookies
Certain third parties, including advertising networks, web traffic analytics providers, and social media platforms, may place their own cookies on your device. If you log in using platforms such as Facebook or Google, those platforms may set cookies on your device in the same manner as if you logged in directly on their websites.
Achharishta.com advises users to review the privacy policies of external services whose technologies or services are used on the Platform, to understand what data they collect, how it is stored, and how it is processed.
The privacy policies of such external services are available at the following links:
Facebook Privacy Policy: https://www.facebook.com/policy.php
Google AdSense Policy: https://policies.google.com/technologies/ads
Google Analytics Privacy Policy: https://www.google.com/analytics/learn/privacy.html
Google Tag Manager Information: https://www.google.com/analytics/tag-manager/faq/
Google DoubleClick (Ad Manager) Policy: https://support.google.com/dfp_premium/answer/2839090
Users should note that data collection and processing by these third-party services are governed by their respective privacy policies, and Achharishta.com is not responsible for the data practices of such third-party platforms.
What are web beacons
Achharishta.com may occasionally advertise on third-party websites. To measure the effectiveness of such campaigns, web beacons or action tags may be used to determine whether a user visited our website after viewing an advertisement.
Continued use of the Platform constitutes your consent to the use of cookies and web beacons.
How to control cookies
Most browsers allow users to control cookies through their settings. You may choose to accept, reject, or delete cookies using your browser settings. Essential cookies cannot be disabled. Disabling certain cookies may impact the availability or performance of some website features or services.
If all cookies are blocked, access to certain parts of the website may not be possible. For more information on cookie management, please refer to your browser’s help section.
Additional information
For detailed information about cookies, including how to view, manage, or delete them, you may visit websites such as www.allaboutcookies.org.
Options for opting out of interest-based advertising are available at optout.aboutads.info and www.networkadvertising.org/choices